So you’ve put up a good website. It looks great and all but what do you do next? Do you just leave it there and see if it grows and attract visitors on its own? Surely not. The digital or online marketing world can be rough, so you need to think out of the box and try tested and proven methods to make your website stand out.
First, just a bit of a review. What makes a great website?
- User friendly interface. It should not only look good but it should work properly. Make sure you put everything that’s necessary for utmost user satisfaction and that it’s functional and self-explanatory.
- Responsive. It should work across multiple platforms and devices.
- Good content. Have content that’s coherent to what your website is about.
- SEO friendly. Make sure to work on your search engine rankings.
Ok so now you have the perfect website up. How do you market it? There are a number of digital or online marketing techniques available, here are some.
SEO
I can’t emphasize enough as to why this is important. As mentioned above, you should already have this in mind before, during and after putting up your website. So now that you have one up, work on making it visible. Keywords! Work on your keywords, identifying what you need and placing them in the right places would work wonders for your site.
Social media
Not only will this boost your search engine rankings, but it will boost your brand in general. Needless to say a huge chunk of the population all over the world are in social media, so just imagine the possibilities.
Guest blogging
What this basically means is for you to identify an already existing site and write content for them. This does only make you seen in your niche market but also you start to create network through this process. It’s also called reciprocal linking.
Find an influencer for your niche market and let them do their magic. They can do wonders to your digital presence and brand just be sure to utilize them properly. Don’t be afraid to continually share your contents.
Tools and professional help
Remember that there are (free or paid) tools online that you can use to boost your site. Also you can always talk to experts about it. You are not on this on your own.There you have it, tested and proven ways to get that website going. The internet is vast but also is very accessible to almost everyone, so take advantage of it. Create that network!
Why Social Media Marketing Should Be a Priority
Social media where do we start? Cause it only makes the world go round! Imagine not having a digital profile. There’s currently 2.7 billion social media users to date and it is not stopping anytime soon. Constant developments in computer engineering and artificial technology creates and requires changes to the way we communicate and social media has revolutionized that or at least is paving the way for something else soon.
Still not convinced? Let’s dig a bit deeper and see why you should prioritize it for your digital or online marketing strategies.
All walks of life are in social media. Whether it’s a kid playing games, teens chatting, job seekers or a mother trying to reach her children from across the globe, EVERYONE is online. What does this mean? It means you have the opportunity to stretch your target market into varying age groups. No picking one over another. Everyone can see and access your products. There’s nothing preventing them to stumble upon and following your page.
Efficient communication. Social media is a networking and communication platform after all, so needless to say real time interactions shouldn’t be an issue. It would feel more personal and clients would feel comfortable in dealing with you through a chat system or through the comments section and they’ll most likely to convert. Plus by constant interaction you can get a little bit of insight on the playing field, and you can tweak your products and services to your market’s preferences.
Visibility. Your brand can be everywhere. With the right strategies your products and services can be the talk of the town. Information spreads so fast in social media it will awe you. There are specialists who can help you take advantage of social media advertising and with a bit of determination your business will definitely grow.
Cheaper. Tell me, how much does it costs to start a Facebook page for your business? Oh wait, it’s free! With just a few clicks you will basically have an online shop. And the freebies doesn’t stop there. Sharing it is for free, inviting people to follow your page is for free, and you just gotta hustle!
SEO. We hear this all the time. Your website should be SEO friendly and what better way to be than having a social media presence. For those who don’t know social media boosts your search engine rankings and it helps tremendously.
Knowing the playing field and the tools at our disposal are surefire ways to boost our chances of making it on any field we choose. So when it comes to digital or online marketing, social media is the way to go. Now go ahead and hustle!
